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Introducing Design Lab by mima

a vibrant platform where creativity knows no bounds.

Where it all began

Our journey began at the prestigious Fuorisalone exhibition in Milan in 2011, where we unveiled our vision to the world. It was there that our iconic mima xari strollers first became the canvas for visionary artists, showcasing the endless possibilities of customization. Crafted from unique materials with a design that sparks creativity, our products empower you to personalize your xari in ways as unique as you are.

One unforgettable highlight was when artist Lorenzo Gecchlin infused his stroller design with poignant drawings symbolizing a child's journey towards a brighter future. These moments embody the essence of mima – not just creating innovative and beautiful products, but ones that carry deeper meanings and inspire positive change.

Since then, Design Lab has grown into a global phenomenon, spreading its wings to countries like Spain, Poland, Russia, Romania, the US, and beyond. Each event celebrates creativity, inviting individuals to showcase their unique perspectives and styles. Because at mima, we believe that every parent and child deserves products that reflect their individuality.

Join us on this journey of creativity and self-expression

mima continues to strive for innovation and exclusivity, affirming that a creative idea can manifest itself into a force that improves and changes the world. Join us on this journey of creativity and self-expression. With mima Design Lab, we're not just pushing boundaries; we're breaking them altogether. So, embrace the opportunity to be unique, be different... be mima.