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Our Story

The mima brand emerged in 2009 from a desire to enhance and simplify the lives of future parents. So, after having raised two children of their own, Davy and Yolanda started putting pen to paper and shaping the vision of mima.

Introducing mima

mima's Values


mima offers a lifestyle that exudes grace, sophistication and refined beauty. Simply put, we offer elegance.

mima's History

Learn all about what makes mima unique and different. Find out all about our vision, initiatives, awards and much more.

Our First Milestone

We unveiled Kobi and Xari at Kind+Jugend, with Kobi winning the prestigious Innovation Award.

Arrival of mima in Spain

Spain welcomed the arrival of our first mima in stores.

mima Design Lab

We started mima Design Lab at salon del mobile in Milan

A Year Full of Exciting Events

  • Launch of mima moon: Introducing our first highchair sleek, adaptable highchair, embodying elegance, innovation, and safety for child's journey from cradle to junior chair.
  • mima was first presented at the Seoul Fair in Korea. That day was a great success.
  • Introducing flair edition: Redefining luxury with vegan leather and EVA innovation, inspired by British elegance and modern sophistication. Setting a new standard in stroller design.
  • Launch in Türkiye: It was an exceptional event, with even Turkish TV interviewing our distributor.

Our New Opportunities

  • 2013, our debut at the Las Vegas Fair in the US marked an exciting milestone for mima.
  • 2014, Our distributor meetings showcase our latest products and build trust among partners. Immersive activities bond us over the beauty of the place, creating unforgettable memories for all.

Mix and Match Initiative

Mix and Match initiative offered customers total freedom to choose their perfect pushchair. No longer bound by collection rules, was possible to choose the colours of various elements of your pushchair for a truly personalized mima experience.

Our Unique Design Met Global Inspiration

  • 2017, mima launches zigi, our lightweight buggy designed for refined globetrotters.
  • 2018, Our innovative initiative crafting special editions of the mima Xari, celebrating the style, color, and flair of our chosen countries, fostering cultural connections and global unity within the mima family.

10th mima Anniversary

Our beloved Mima family gathered in Bangkok, home to our creative office, to celebrate a decade of our brand's presence in the market. The festivities were filled with unforgettable experiences and adventures, making it a truly memorable occasion for all.

Recognized Excellence in Eco-Friendly Innovation.

  • 2023, We proudly presented creo for the Innovation Award at Kind&Jugend 2023, though it didn't clinch the win, its recognition as a finalist was a testament to its innovative design and vision.
  • 2024, creo stood as a beacon of eco-conscious innovation with the prestigious Hi Innovation Award for Environmental Sustainability at the Hangzhou fair.

Explore mima Blogs

Unlock exclusive insights and tips on parenting, design, and more. Stay informed, stay inspired with mima. Discover now!

Inspired parenthood with mima: where Elegance meets Heart

Inspired parenthood with mima: where Elegance meets Heart

In a world where baby stroller brands often blend into a sea of sameness, there's a brand that humbly stands apart. This isn't just a tale of strollers; it's a journey of elegance, innovation, and ...

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Discover the xari Max: an evolution of the mima xari

Discover the xari Max: an evolution of the mima xari

In the journey of parenthood, every moment is a blend of beauty, challenges, and transitions. It's a path filled with the first steps, first words, and endless first explorations. At mima, we under...

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Introducing the New Black Edition of mima creo: Elevating Your Strolling Experience

Introducing the New Black Edition of mima creo: Elevating Your Strolling Experience

Every journey with your little one holds the promise of unforgettable moments, and selecting the perfect stroller marks the initial stride towards embracing these cherished times. Enter the mima cr...

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