Meet the mima Founders: The Visionaries Behind Elegance Reimagined
In a world dominated by corporate giants, standing out can be a challenge. But that's exactly what Davy and Yolanda set out to do when they founded mima. Their mission was clear: to challenge the status quo and bring a touch of elegance to the world of baby products, redefining the standards along the way.
The Beginning: A Global Love Story
Davy, a product designer from the Netherlands, and Yolanda, a fashion designer from Spain, first crossed paths in the fashion capital of Milan. Their shared passion for design brought them together, and their journey as a couple led them to live in various countries around the world, where their children were born. These diverse cultural experiences shaped their perspectives, making them more open and receptive to different ideas—a quality that deeply influences mima's approach to innovation and design.
In 2009, they channeled their combined creativity and vision into mima, presenting their first collection of strollers at the Kind&Jugend fair in Cologne. Breaking away from the conventional, their innovative white strollers not only served their purpose but did so with style and sophistication, marking the beginning of mima as a brand that values both function and form.
Facing Challenges, Growing Stronger
Starting a boutique brand in an industry dominated by multinational corporations was no easy feat. mima faced challenges from the start, but it was these very challenges that pushed them to be more creative, more innovative, and to build strong, genuine relationships with their distributors and customers. Over time, mima became more than just a brand; it became a family.
Redefining Elegance
As the years went by, the market evolved, with design and innovation becoming central themes in the baby products industry. mima recognized the need to redefine its place in this changing landscape. This led to the birth of a new philosophy: "Elegance Reimagined." mima began to fuse luxury with modernity, incorporating sustainable materials and creating products that are not only functional and comfortable but also stylish.
Join the mima Family
Davy and Yolanda's story is one of passion, creativity, and human connection. Their experiences living in different countries have made them more open-minded and globally aware, qualities that are reflected in every mima product. They have built mima not just as a brand but as a close-knit team that shares a common vision and works together towards shared goals. The harmony and mutual respect within the team are what make mima not just a company but a family.
So, whether you are a long-time supporter or a future customer, Davy and Yolanda invite you to join the mima family. With every product you choose, you are investing in quality, style, and a personalized experience that reflects the true essence of elegance.
