Our Story
The mima brand emerged in 2009 from a desire to enhance and simplify the lives of future parents. So, after having raised two children of their own, Davy and Yolanda started putting pen to paper and shaping the vision of mima.
Introducing mima
mima's Values
mima offers a lifestyle that exudes grace, sophistication and refined beauty. Simply put, we offer elegance.
mima prioritises a harmonious balance between aesthetics and design, and creates products that are not only functional but also visually appealing.
mima strives to be at the forefront of design and technology in the childcare industry, introducing new features and materials that set our products apart from the competitors.
mima focuses on producing high-quality baby products that use premium, long-lasting materials
to ensure that its products are safe and reliable.
mima's History
Learn all about what makes mima unique and different. Find out all about our vision, initiatives, awards and much more.
Our First Milestone
We unveiled Kobi and Xari at Kind+Jugend, with Kobi winning the prestigious Innovation Award.
Arrival of mima in Spain
Spain welcomed the arrival of our first mima in stores.
mima Design Lab
We started mima Design Lab at salon del mobile in Milan
A Year Full of Exciting Events
- Launch of mima moon: Introducing our first highchair sleek, adaptable highchair, embodying elegance, innovation, and safety for child's journey from cradle to junior chair.
- mima was first presented at the Seoul Fair in Korea. That day was a great success.
- Introducing flair edition: Redefining luxury with vegan leather and EVA innovation, inspired by British elegance and modern sophistication. Setting a new standard in stroller design.
- Launch in Türkiye: It was an exceptional event, with even Turkish TV interviewing our distributor.
Our New Opportunities
- 2013, our debut at the Las Vegas Fair in the US marked an exciting milestone for mima.
- 2014, Our distributor meetings showcase our latest products and build trust among partners. Immersive activities bond us over the beauty of the place, creating unforgettable memories for all.
Mix and Match Initiative
Mix and Match initiative offered customers total freedom to choose their perfect pushchair. No longer bound by collection rules, was possible to choose the colours of various elements of your pushchair for a truly personalized mima experience.
Our Unique Design Met Global Inspiration
- 2017, mima launches zigi, our lightweight buggy designed for refined globetrotters.
- 2018, Our innovative initiative crafting special editions of the mima Xari, celebrating the style, color, and flair of our chosen countries, fostering cultural connections and global unity within the mima family.
10th mima Anniversary
Our beloved Mima family gathered in Bangkok, home to our creative office, to celebrate a decade of our brand's presence in the market. The festivities were filled with unforgettable experiences and adventures, making it a truly memorable occasion for all.
Recognized Excellence in Eco-Friendly Innovation.
- 2023, We proudly presented creo for the Innovation Award at Kind&Jugend 2023, though it didn't clinch the win, its recognition as a finalist was a testament to its innovative design and vision.
- 2024, creo stood as a beacon of eco-conscious innovation with the prestigious Hi Innovation Award for Environmental Sustainability at the Hangzhou fair.
Explore mima Blogs
Unlock exclusive insights and tips on parenting, design, and more. Stay informed, stay inspired with mima. Discover now!
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Meet the mima Founders: The Visionaries Behind Elegance Reimagined
In a world dominated by corporate giants, standing out can be a challenge. But that's exactly what Davy and Yolanda set out to do when they founded mima. Their mission was clear: to challenge the s...
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Healthy Eating for Happy Babies: Welcoming Autumn
With the arrival of autumn and its cooler days, it’s the perfect time to pay extra attention to your little one’s nutrition. We know you want the best for your baby, and proper nutrition is key to ...
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